October’s Book of the Month : Shoe Dog by Phil Knight

Each month we recommend a book we have read and loved.

The Underdog's Tale

Shoe Dog by Phil Knight is a captivating memoir that offers a behind-the-scenes look at the founding and growth of Nike. Knight, a former track star, recounts the challenges, risks, and triumphs he faced as he transformed a small import business into a global sports apparel giant.

The book is filled with personal anecdotes, business insights, and a sense of raw determination that fueled Knight's entrepreneurial spirit. It's a must-read for anyone interested in business, sports, or simply inspiring stories of perseverance and innovation.

Key Takeaways:

• The power of persistence: Knight's relentless determination and refusal to give up, even in the face of overwhelming odds, were instrumental in Nike's success.

• The importance of innovation: Nike's ability to innovate and introduce groundbreaking products, such as the Waffle Trainer, was a key driver of its growth.

• The value of a strong team: Knight recognised the importance of building a talented and passionate team to help him achieve his goals.